Category: Public Events

Public events reports.

Visit Sarawak Year 2014 Media Campaign Launch

Posted on By sweet surrender 5 Comments on Visit Sarawak Year 2014 Media Campaign Launch

Soo… I will be away on the ultimate Sarawak+Brunei road trip of my life with CatsFM starting tomorrow lasting 8 days.

Why is this happening? This is because next year will be Visit Sarawak Year 2014. Starting now, there will be lots of campaign promoting Sarawak to the world and I’m happy and glad to be able to be a part of it.


I took lots of photos of the launch and a videos of the theme song but guess what?!!? The ultimate blur queen, me, accidentally deleted all the photos and video. What left are these you see here…


Attention to people in Sri Aman (18/11, 12.15pm), Sibu (19/11, 9am), Mukah (20/11, 12.15pm), Bintulu (21/11, 9am), Miri (22/11, 3pm), Brunei (23/11, 2pm & 24/11, 8pm), and Limbang (24/11, 9am & 1pm), spot this car for the Perodua Rangers activities by CatsFM around the town and get some freebies ok? 😉


Biaramas buses that are “dressed up” to promote VSY 2014 will be seen throughout Borneo. Too bad we won’t be traveling on this bus for this trip.


Minister of Housing and Minister of Tourism Sarawak Datuk Amar Abang Haji Abdul Rahman Zohari bin Tun Datuk Abang Haji Openg was there at Merdeka Plaza for the launch.

There might be live updates from me during the road trip via my Twitter or in this blog if I can find the time and the opportunity to do it. Do follow me if you want and do Like my FB page – Irene Law – Sweet Surrender as I will organize a giveaway contest after I got back from my trip because there’s more than 100 Likes already.

Going Places, Land of the Hornbills - Sarawak, Public Events, Uniquely Kuching

Adidas First Flagship Store in Kuching

Posted on By sweet surrender No Comments on Adidas First Flagship Store in Kuching

I’ve been so busy these days. So many things need to settle before going off on an ultimate road trip discovering Sarawak and Brunei starting next Monday. Will talk more about it when the time come.


This post today is about the first Adidas Flagship Store in Kuching. The launching was this afternoon. Honoured to be able to be there to witness the launch.



The store is located at CityOne, ground floor, just next to Metrojaya. I’m sure Adidas fans in Kuching will be very happy.


Guess who were there? Fay Hokulani was there to grace the opening. Very fit and pretty girl. She’s the ambassador for Adidas Malaysia and Kuching. Currently she’s also one of the faces for #mygirls campaign in Southeast Asia.

Lastly, short video of the dance performance during the launch.

Public Events, Uniquely Kuching

tHe Spring’s RAD Campaign Presented by Levi’s

Posted on By sweet surrender No Comments on tHe Spring’s RAD Campaign Presented by Levi’s

It’s been a long time not attending fashion event. Seriously long! Was lucky to be invited to tHe Spring’s RAD Campaign last night. It was attended by up to 500 Levi’s customers and the highlight of the night was a fashion show by Levi’s showcasing their new Levi’s Revel, the jeans designed to be their most comfortable and best-looking jeans made for women.

A pop-up bar was set up too! It’s called the Indigo Room. Guests were served with Indigo Ale (cocktail made of tuak and ‘bunga telang’). I didn’t drink at all. I would never reject free alcohol but this time I rejected it *LOL* Just wasn’t in the mood to drink at all. So I have no idea how it tasted.


Finally, the fashion show started with Deborah Henry welcoming the guests.


You know you’ve not taken proper runway shoots when all the photos turned out so-so -.-” I lost track on how long. More than 2 years! I even cannot remember how to set my camera setting for it! Camera was rather low in battery too so I didn’t dare to play too much with it else it will be continuous shoot most of the time.


Didn’t manage to get a good spot for it too, that’s why none of them facing me hahaha…





There’s few more not in this post because they were too blur or I couldn’t get any proper shoots of them.

After that, there’s dance performance by Soul Dance Academy.

Was lucky to be able to take a photo with Deborah (Miss Universe Malaysia 2011). Goodness! She’s so tall! I was on my 3-inch heels some more! Imagine that, she too was on high heels. Oh… I’m so tiny…

The Indigo Room was where the guests mingled around, pretty nicely setup I must say. The best thing was that no smoking allowed! If only there’s place like this in Kuching.

There’s a section setup at tHe Spring for anyone who is interested to try out the new Levi’s Revel. You even get to have your photos taken 360 degree to see how you look like in the jeans. Better go there early, the queue was pretty long!

Here’s some of the designs that I personally like. Which is your favourite?

So what’s the Revel is all about?

Levi’s® Revel jeans use exclusive Liquid Shaping Technology that has been fused into the denim through innovative design techniques like screen-printing. The Liquid Shaping Technology controls the fabric’s stretch in strategic areas for a figure-hugging fit that lifts and defines your body and gives you a beautiful, shaped silhouette. While other brands have jeans with shaping panels or inserts that many women find uncomfortable, the magic of Levi’s® Revel jeans is in the liquid, which holds you in at the same time as being super comfortable.

The denim for Levi’s® Revel jeans has been carefully selected, developed and tested to make the jeans feel as great as they look. Levi’s® Revel denim delivers four-way stretch that perfectly enhances a woman’s shape and moves with her body. A super-soft hand feel and superior memory retention help the jeans keep their shape as well as hers.

Interested? Head over to your nearest Levi’s store to try them out.

Fab Fashion, Me, myself and I, Public Events, Uniquely Kuching

Time to Music in Novemeber

Posted on By sweet surrender No Comments on Time to Music in Novemeber

Remember Hitz.fm Birthday Invasion LIVE Concert 2013 that I attended in KL last month? Kuching is going to have it too! YAY!

From left – right – Mr Choo Meng Chung, Head of Regional Sales, S&S of Celcom Axiata Berhad, Dhan Andreas, Operation Manager Astro Radio Sarawak and DJ UNO, Project E.A.R

It is “Time to Muxic with Xplay hitz.fm Sarawak Birthday Invasion” with international and local artistes! The Malaysia’s No.1 English Radio station, hitz.fm celebrates its birthday with the return of a bigger and better hitz.fm Sarawak Birthday Invasion with LIVE Concert, in cooperation with Xpax, Celcom’s main prepaid brand for youth.

IT IS FREE TO GO! You get to attend concert with cornucopia of local artists and entertainment by scratch and mix DJs including hitz.fm announcers mmmeng, Kiyoshi, Natasha, Ian and Jinny Boy. Catch fantastic LIVE performance by the groundbreaking home-grown artistes such Project E.A.R, Arabyrd, SonaOne and with the hitz.fm’s Jakeman & Skeletor behind the deck.

Not only that, American rapper – producer Lil Jon and the Dutch electro-dance music pioneer Sidney Samson is also set to perform and roar the crowd at this year’s hitz.fm Sarawak Birthday Invasion LIVE Concert. You will not want to miss the remarkable ‘King of Crunk’ and the Electro Grooves from this Dutch Whizz.

How to get your free passes?
– On air:
1. Be the first caller through to 420 953 once you hear sonic trigger and answer a simple question.
2. Answer the question correctly will win 3 pairs of orange zone passes.
3. Caller who calls in during the bonus hour will win 3 pairs of purple zone passes which will bring winner up close to the action happening onstage.

– Online:
1. Log onto sarawak.hitz.fm and answer one true or false question.
2. Then tell us why you want to be at the “Time to Muxic Xplay with hitz.fm Sarawak Birthday Invasion”.
3. Each winner will win 2 pairs orange zone passes.

– Instagram:
1. Upload a creative picture of self with a sign that says “I wanna be at the hitz.fm Sarawak Birthday Invasion” and add on the #hitzswakbdayinvasion.
2. Each winner will walk away with 2 pairs orange zone passes.

– On Ground:
1. Track down the hitz.fm Perodua Cruisers during their crosses.

2. Participate in a simple game with the hitz.fm Perodua Cruisers to win 2 pairs of black zone passes.

– Be Xpax customer:
1. Xpax customers can also enjoy free entry simply by registering online via Xpax’s Facebook page at www.facebook.com/xpaxfb or at the event itself.
2. Simply by reloading your Xpax accounts at the event, you will get extra perks such as free drinks.
3. Xpax customers who reload RM30 at participating dealers from now until 4 November 2013 will be able to get four exclusive passes to get closer to the action.

Be sure to mark it down on your calender, 8 November 2013 (Friday) at Borneo Convention Centre Kuching from 7pm onwards. Come join us at the “Time to Muxic with Xplay hitz.fm Sarawak Birthday Invasion” brought to you by hitz.fm Sarawak and Xpax.

Left picture: From 3rd left – Paul D’arcy, CEO of BCCK, from 4th left – Mr Choo Meng Chung, Head of Regional Sales, S&S of Celcom Axiata Berhad. Below left to right – Kiyoshi, hitz.fm announcer, Dhan Andreas, Operation Manager Astro Radio Sarawak, DJ UNO, Project E.A.R and Mmmeng, hitz.fm announcer.

Right picture: Kiyoshi and mmmeng.

Entertainment Snippets, Public Events, Uniquely Kuching

Hitz.fm Birthday Invasion LIVE Concert 2013

Posted on By sweet surrender 1 Comment on Hitz.fm Birthday Invasion LIVE Concert 2013

Hitz.fm Birthday Invasion LIVE Concert 2013 happened on 28th September 2013 at Taylors University Lakeside Campus. I was one of the media invited from East Malaysia to cover the event. Firs time ever! It was one unforgetable experience for sure! Just going to show you the photos, not sure how to elaborate too hahaha…


These guys… I’m sure Hitz.fm listeners know who they are.


The concert goers ready to party!!!


Enstranged performed 3 songs.


James Baum also performed 3 songs.


Bananaaaah! Potato-naaaaah! I’m sure you know who these yellow dudes are. The Minions! They were really disoriented, bumping into each other on stage. Cute!


They Will Kill Us All. Yes, it’s not wrong, they called themselves “They Will Kill Us All”.


Left: Backstage interview with They Will Kill Us All. Luckily we came out alive *LOL*
Right: Project EAR.


Left: K-Town-Clan.
Right: Mizz Nina.

There were more performing but these were those that I managed to take photos of. We were basically coming in and out of the backstage else we would sit there and enjoy the music.


Last but not least, Chester See! *LOL* With the Minions too!

Finally, the end of my event coverage trip that happened 2 weeks ago. I started off September going to KL for the weekend and ended September going to KL for the weekend again. One interesting birthday month.

Entertainment Snippets, Going Places, KL/Selangor, Public Events, The West Side