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Experience the industry’s first Switchable Dual Telephoto Camera, HDR brilliance, and striking new finishes

KUALA LUMPUR, 4 AUGUST 2025 – HUAWEI’s next-generation flagship, the HUAWEI Pura 80 Series, is now officially available across Malaysia, redefining what a smartphone can be with its breakthrough camera technology, intelligent features, and elevated design. Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series introduces unmatched photography capabilities, iconic style elements, and thoughtful innovations tailored for modern lifestyles.

Launched globally in Dubai, the Pura 80 Series is engineered for those who demand cutting-edge performance in both function and form. Whether it’s cinematic imaging, on-the-go productivity, or a fashion-forward statement in hand, the Pura 80 Series delivers an all-in-one flagship experience that adapts seamlessly to your day.

The Pura 80 Series brings a fresh new look that sets it apart from the crowd. The HUAWEI Pura 80 Ultra comes in Prestige Gold and Golden Black, featuring the brand’s signature Dazzling Forward Symbol and a striking sunburst pattern that reflects light beautifully. Meanwhile, the HUAWEI Pura 80 Pro is available in Glazed Red, Glazed White, and Glazed Black, offering a sleek, glossy finish that’s stylish but still practical for everyday use. Whether you’re dressing up for work or out running errands, the slim profile and smooth curved edges make the device feel just as good in hand as it looks.

The HUAWEI Pura 80 Ultra sets a new benchmark with its industry-first Switchable Dual Telephoto Camera. Whether you’re capturing the full concert vibe or zooming in 20x on the singer’s hair strands from rows away, you get consistently sharp, detailed results. This is all thanks to its unique 3.7x and 9.4x optical zoom lenses that share the same large 1/1.28-inch sensor. The mechanical shutter seamlessly switches between focal lengths, allowing smooth transitions from close-ups to far shots—no blur, no noise, no need to move. Just crisp, powerful zoom, like you’re front row, even when you’re not.

The Ultra model comes equipped with a 50MP 1-inch Ultra Lighting HDR Camera with an incredible 16EV dynamic range, built to handle challenging lighting situations with ease. Just like in the sunset image above, it captures the girl’s facial features and natural skin tone beautifully, without losing the glowing hues of the setting sun behind her. Thanks to Huawei’s self-developed Triple Light Enhancement Technology, the Pura 80 Ultra seamlessly balances light and shadow in a single frame, preserving fine details in both the bright sky and shaded areas. From capturing rich filament textures to enhancing the mood of night scenes, concerts, or vibrant city lights, this camera ensures every shot is rendered with high-fidelity colour and stunning clarity—even when the lights are low and the moment is fleeting.

On the HUAWEI Pura 80 Pro, the camera setup delivers incredible clarity and colour in every shot. The Ultra Lighting Macro Telephoto Camera is designed for remarkable close ups, capturing ultra fine textures and intricate details whether you are photographing miniature figurines in a diorama or the delicate grains of your favourite dessert. It features a massive F2.1 aperture and supports up to 4x optical and 100x digital zoom so you can achieve precision focus from any angle. In addition, the 50MP Ultra Lighting Camera, powered by Huawei’s signature 1 inch sensor, ensures excellent image quality even in low light conditions and produces vibrant colour along with crisp detail when the lights are low.

The HUAWEI Pura 80 Series also offers seamless access to essential apps through AppGallery, Huawei’s official app distribution platform. Users can browse and download a wide variety of popular apps with ease, all within a secure and optimised environment designed to deliver smooth performance and reliable updates on Huawei devices. The HUAWEI Pura 80 Series 2025 Sales Start Campaign will run from 2 August to 31 December 2025. Customers who purchase any model of the HUAWEI Pura 80 Series during this period are eligible to claim exclusive prizes worth up to RM2,978*, available on a first-come, first-served basis at all participating stores and HUAWEI official online platforms.

The HUAWEI Pura 80 Series is now available at all HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop with prices starting from RM4,599. Early buyers will receive exclusive gifts worth up to RM1,428, including a pair of HUAWEI FreeBuds Pro 4 and a one-year HUAWEI Care+ while stocks last. The HUAWEI Pura 80 Series is also available at selected carriers, including Maxis and U Mobile.

For the latest updates and promotions, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram. 

Discover the art of light and shadow with HUAWEI’s latest flagship the Pura 80 Series – at an exclusive roadshow in Pavilion Kuala Lumpur, Centre Court.

From 25 July to 3 August 2025, Malaysians are invited to immerse themselves in the Pura 80 Series Light & Shadow Pop-Up Event, where cutting-edge innovation meets timeless design. Experience first-hand the Pura 80 Series’ key selling points and unique features, including its revolutionary camera system, elegant craftsmanship, and intelligent imaging technology that captures every moment in stunning clarity.

During the roadshow, visitors can also step into the Huawei Theater, a special installation where they can experiment with the Pura 80 Series to the test and experience its lowlight capabilities in real-life scenarios. Try capturing moments as they would appear during sunset, concerts, nightscapes and see how the device performs in challenging lighting conditions. This unique Huawei Theater will only be available for a limited time during the roadshow and will not return after this event, so don’t miss out.

Come and visit the roadshow here:

Date: 25 July – 3 August 2025
Venue: Centre Court, Pavilion Kuala Lumpur

As part of the roadshow, HUAWEI will also be hosting exclusive photography workshops at the HUAWEI Experience Store in Pavilion Kuala Lumpur, led by renowned Malaysian photographers Abeden Mung and Elvin Loew. Participants will get the chance to learn professional techniques and discover how HUAWEI XMAGE elevates mobile photography to new heights.

Click here to sign up and secure your spot. For more information on the roadshow or other news and promotions, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.

Experience leading-edge low-light photography with industry’s first switchable dual tele-lens and an ultra-large sensor

KUALA LUMPUR, 24 JULY 2025 – Following its much-anticipated global debut in Dubai, HUAWEI officially launches the HUAWEI Pura 80 Series in Malaysia today, marking a revolutionary leap in smartphone imaging and high-fashion design. Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series introduces a next-generation mobile experience, one that blends cutting-edge photography with refined craftsmanship and intelligent innovation.

Representing the brand’s reimagined design philosophy and imaging leadership, the HUAWEI Pura 80 Series continues to push boundaries for what users can expect from a flagship smartphone. Designed for those who demand both form and function, this series brings together industry-first hardware, powerful AI integration, and an aesthetic that effortlessly captures attention.

The HUAWEI Pura 80 Series features the iconic Dazzling Forward Symbol, a hallmark of elegance and innovation that boldly showcases the super brand emblem. The Prestige Gold and Golden Black Pura 80 Ultra, together with the Glazed Red Pura 80 Pro, are enhanced with radiant sunburst patterns, creating a luxurious and dynamic statement. The Pro model is also available in Glazed White and Glazed Black, each with a silky lustre finish that evokes timeless sophistication.

With imaging at its core, the HUAWEI Pura 80 Series redefines mobile photography. The HUAWEI Pura 80 Ultra is the first in the industry to introduce a Switchable Dual Telephoto Camera system, seamlessly combining a 3.7x medium telephoto and 9.4x super telephoto lens into a single optical structure. These lenses share a massive 1/1.28-inch sensor, enabling seamless transitions between near and far focal lengths, delivering true dual optical zoom in one compact module with unmatched light intake. This breakthrough allows users to shoot crisp portraits and cinematic close-ups from any distance, all with vivid clarity and expressive spatial depth, even under low-light. 

The HUAWEI Pura 80 Ultra also introduces the industry’s strongest dynamic range with its 50MP 1-inch Ultra Lighting HDR Camera. Featuring a 15x higher dynamic range than conventional smartphones, it achieves an impressive 16EV, nearly matching the capabilities of professional cinema cameras at 16.5EV. The camera is equipped with an F1.6 to F4.0 variable aperture, allowing for enhanced control over lighting and depth. Leveraging HUAWEI’s self-developed Triple Light Enhancement Technology, it captures cinematic-quality video with unparalleled clarity. Whether you’re shooting backlit portraits or capturing high-contrast scenes such as fire or fireworks, the camera excels at mastering light and shadow, delivering stunning results in every shot.

On the HUAWEI Pura 80 Pro is a 1-inch Ultra Lighting Camera, designed to master light in any setting, whether it’s capturing the soft glow of city lights or preserving natural skin tones in low-light portraits. Colour fidelity is further elevated by the Ultra Chroma Camera, which ensures pixel-level accuracy even in the most complex lighting conditions.

The HUAWEI Pura 80 Pro is also equipped with Ultra Lighting Macro Telephoto Camera, designed to deliver exceptional clarity and brightness. Equipped with a massive F2.1 aperture, it captures 40% more light compared to traditional cameras, ensuring brighter, sharper images even in low-light conditions. The camera offers an impressive zoom range from 4x optical zoom to 100x digital zoom, bringing you closer than ever to your subject with incredible detail. Additionally, its 5cm close-focus distance allows for stunning macro photography, capturing the finest intricate details with precision, whether it’s a dew drop on a petal or the texture of everyday objects.

More than just a camera phone, the HUAWEI Pura 80 Series is built for intelligent performance. The all-new AI Smart Controls Button offers instant access to personalised shortcuts, such as the camera, flashlight, or AI lens, while incorporating fingerprint recognition for enhanced security. AI Noise Cancellation ensures clear calls in any environment by filtering background distractions and sharpening voice clarity, ideal for on-the-go conversations.

The Ultra-clear HUAWEI X-True Display™ delivers peak brightness of 3000 nits, adaptive refresh rates up to 120Hz, and sharp visibility even under bright sunlight. Beneath its sleek exterior lies a robust 5170mAh battery, powered by 100W HUAWEI SuperCharge and 80W wireless charging, ensuring all-day performance. The 2nd-Gen Crystal Armor Kunlun Glass on the HUAWEI Pura 80 Ultra provides 16 times greater scratch resistance and 25 times better drop protection than its predecessor, combining durability with elegance, while the HUAWEI Pura 80 Pro is equipped with a 2nd-Gen Kunlun Glass that is 20 times tougher than standard glassThe HUAWEI Pura 80 Series also offers seamless compatibility with essential apps via AppGallery, delivering a secure, smooth experience with every download. The HUAWEI Pura 80 Series 2025 Sales Start Campaign will run from 2 August to 31 December 2025. Customers who purchase any model of the HUAWEI Pura 80 Series during this period are eligible to claim exclusive prizes worth up to RM2,978*, available on a first-come, first-served basis at all participating stores and HUAWEI official online platforms.

Malaysians can experience this new frontier of design and photography as the HUAWEI Pura 80 Series is now available for pre-order through the HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop with prices starting from RM4,599, and receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+.

For the latest updates and promotions, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.