HUAWEI PURA 80 SERIES – THE PHOTOGRAPHY POWERHOUSE NOW AVAILABLE IN MALAYSIA

Experience the industry’s first Switchable Dual Telephoto Camera, HDR brilliance, and striking new finishes

KUALA LUMPUR, 4 AUGUST 2025 – HUAWEI’s next-generation flagship, the HUAWEI Pura 80 Series, is now officially available across Malaysia, redefining what a smartphone can be with its breakthrough camera technology, intelligent features, and elevated design. Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series introduces unmatched photography capabilities, iconic style elements, and thoughtful innovations tailored for modern lifestyles.

Launched globally in Dubai, the Pura 80 Series is engineered for those who demand cutting-edge performance in both function and form. Whether it’s cinematic imaging, on-the-go productivity, or a fashion-forward statement in hand, the Pura 80 Series delivers an all-in-one flagship experience that adapts seamlessly to your day.

The Pura 80 Series brings a fresh new look that sets it apart from the crowd. The HUAWEI Pura 80 Ultra comes in Prestige Gold and Golden Black, featuring the brand’s signature Dazzling Forward Symbol and a striking sunburst pattern that reflects light beautifully. Meanwhile, the HUAWEI Pura 80 Pro is available in Glazed Red, Glazed White, and Glazed Black, offering a sleek, glossy finish that’s stylish but still practical for everyday use. Whether you’re dressing up for work or out running errands, the slim profile and smooth curved edges make the device feel just as good in hand as it looks.

The HUAWEI Pura 80 Ultra sets a new benchmark with its industry-first Switchable Dual Telephoto Camera. Whether you’re capturing the full concert vibe or zooming in 20x on the singer’s hair strands from rows away, you get consistently sharp, detailed results. This is all thanks to its unique 3.7x and 9.4x optical zoom lenses that share the same large 1/1.28-inch sensor. The mechanical shutter seamlessly switches between focal lengths, allowing smooth transitions from close-ups to far shots—no blur, no noise, no need to move. Just crisp, powerful zoom, like you’re front row, even when you’re not.

The Ultra model comes equipped with a 50MP 1-inch Ultra Lighting HDR Camera with an incredible 16EV dynamic range, built to handle challenging lighting situations with ease. Just like in the sunset image above, it captures the girl’s facial features and natural skin tone beautifully, without losing the glowing hues of the setting sun behind her. Thanks to Huawei’s self-developed Triple Light Enhancement Technology, the Pura 80 Ultra seamlessly balances light and shadow in a single frame, preserving fine details in both the bright sky and shaded areas. From capturing rich filament textures to enhancing the mood of night scenes, concerts, or vibrant city lights, this camera ensures every shot is rendered with high-fidelity colour and stunning clarity—even when the lights are low and the moment is fleeting.

On the HUAWEI Pura 80 Pro, the camera setup delivers incredible clarity and colour in every shot. The Ultra Lighting Macro Telephoto Camera is designed for remarkable close ups, capturing ultra fine textures and intricate details whether you are photographing miniature figurines in a diorama or the delicate grains of your favourite dessert. It features a massive F2.1 aperture and supports up to 4x optical and 100x digital zoom so you can achieve precision focus from any angle. In addition, the 50MP Ultra Lighting Camera, powered by Huawei’s signature 1 inch sensor, ensures excellent image quality even in low light conditions and produces vibrant colour along with crisp detail when the lights are low.

The HUAWEI Pura 80 Series also offers seamless access to essential apps through AppGallery, Huawei’s official app distribution platform. Users can browse and download a wide variety of popular apps with ease, all within a secure and optimised environment designed to deliver smooth performance and reliable updates on Huawei devices. The HUAWEI Pura 80 Series 2025 Sales Start Campaign will run from 2 August to 31 December 2025. Customers who purchase any model of the HUAWEI Pura 80 Series during this period are eligible to claim exclusive prizes worth up to RM2,978*, available on a first-come, first-served basis at all participating stores and HUAWEI official online platforms.

The HUAWEI Pura 80 Series is now available at all HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop with prices starting from RM4,599. Early buyers will receive exclusive gifts worth up to RM1,428, including a pair of HUAWEI FreeBuds Pro 4 and a one-year HUAWEI Care+ while stocks last. The HUAWEI Pura 80 Series is also available at selected carriers, including Maxis and U Mobile.