Category: Take A Break

Pre-Order The New Line Of The HUAWEI Pura 70 Series starting from RM3,699

KUALA LUMPUR, 2 MAY 2024 – Huawei made a surprise announcement on the availability of the HUAWEI Pura 70 Series on HUAWEI’s Official Website. The HUAWEI Pura 70 Series recently made headlines in China when they officially started selling the HUAWEI Pura 70, Pura 70 Pro, Pura 70 Pro+ and Pura 70 Ultra.

The latest devices from the rebranded P series represent a blend of innovation and sophistication offering users a seamless experience with exceptional performance and sleek design. According to the Huawei Official Website, the HUAWEI Pura 70 series will be available for pre-orders starting now till 24 May 2024. Don’t miss out on this chance to be one of the first to experience the Huawei Pura 70 series!

Huawei Malaysia will be introducing three HUAWEI Pura 70 series products: HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra, each designed to cater to the diverse needs and preferences of modern smartphone users. The HUAWEI Pura 70 series presents a captivating blend of artistry and innovation across its three distinct models.

The HUAWEI Pura 70 in Malaysia offers a stunning array of features, available in three colours – pink, white, and black – the HUAWEI Pura 70 Pro comes in classic white and black variants, while the HUAWEI Pura 70 Ultra comes in green, brown, and black.

The Huawei Pura 70 series is available for pre-order on Huawei’s Official Website and selected Huawei Experience Stores. Complimentary gifts over RM2,000 are up for grabs when you pre-order the HUAWEI Pura 70 series starting 2 May 2024 until 24 May 2024. Take advantage of these exclusive offers to secure your device and unlock over RM500 in savings. Enjoy a range of exceptional deals, including gym memberships, complimentary coffee, movie tickets, and more from renowned brands like AirAsia, Dadi Cinema, Ogawa, among others.

Huawei is also offering exclusive trade-in rebates for customers who have pre-ordered. Customers can claim their rebate upon making full payment from 25 th May – 30 th June 2024 at the participating outlets. The rebate details are listed below:

Some of the key highlights of HUAWEI Pura 70 Series are:

1. Revolutionary Imaging Technology: Explore the Unseen Wonders
   The HUAWEI Pura 70 Series is equipped with a new generation of Ultra Lighting camera system, combined with the industry’s first HUAWEI XD Motion Engine, it can activate the Ultra Speed Snapshot feature and easily capture fast moments.
   
   HUAWEI Pura 70 Ultra is also equipped with the industry’s first Ultra Lighting Pop-out Camera, featuring an original retractable camera structure; achieving a thin one-inch image sensor and a large aperture in a compact body, bringing a revolutionary imaging system.
   
   Both HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra feature the new Ultra Lighting Macro Telephoto Camera, producing clear images from distant buildings to close details. Thanks to its periscope telephoto aperture of F2.1, it offers superb light-gathering ability and better telephoto image quality, achieving full focal HD photography across the entire focal length.
   
   
2. New & Original Aesthetic Design: Leading the Fashion Trend
   The HUAWEI Pura 70 Series sets new standards for elegance and craftsmanship, embodying high-end, ultimate, minimalist and pure design philosophies.
   
   Visually, the design evolves from traditional geometric patterns by integrating geometric lines with image modules to outline its unique Forward Symbol Design. The HUAWEI Pura 70 Ultra is also adorned with an exclusive XMAGE label, epitomising the spirit of artistic mastery.
   
   The distinctive Ultra Lighting Pop-out Camera lens of HUAWEI Pura 70 Ultra is also accented with a unique red ring, enhancing the photography experience with a touch of novelty, showcasing the artistry and prowess of imaging.
   
   
3. Made to Last: Making Impossible Possible
   The HUAWEI Pura 70 and HUAWEI Pura 70 Pro are engineered with the Super Durable Kunlu Glass, now more resistant to falls. The second generation of Kunlun Glass improves the outer screen’ resistance against deforming or cracking when squeezed by external forces.
   
   The HUAWEI Pura 70 Ultra, on the other hand, is stronger than ever with the Crystal Armo Kunlun Glass, merging Super Durable Kunlun Glass with Crystal Armor scratch-resistant technology. It further improves the wear, drop and scratch resistance of the outer screen.

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Those who are interested in previewing the latest HUAWEI Pura 70 Series, can visit selected HUAWEI Experience Stores to have an exclusive preview of the HUAWEI Pura 70 Series. To book your slots for the preview, you may register through the link here.

For more information, latest updates or promotions about Huawei’s latest products, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram.

Under the Theme of ‘Upgrade Your Lifestyle with LG’, the Company Showcases How LG ThinQ and Its Technologies Offer Enhanced Customer Experience

SEOUL, 14 March 2024 — LG Electronics (LG) is set to showcase its cutting-edge home appliances and related core technologies at the Appliance & Electronics World Expo (AWE) 2024, taking place in Shanghai, China, from March 14-17. In collaboration with Jingdong (JD), one of China’s biggest e-commerce companies, LG will present a range of premium home appliances that local consumers can purchase through JD’s online store, and host a live broadcast session on the opening day of the Expo.

Under the theme of ‘Upgrade Your Lifestyle with LG,’ the company is introducing the upgraded home lifestyle made possible by the company’s innovative appliances. The expansive exhibit includes the LG x JD Alliance zone, LG Innovation Tech zone, Upgrade Your Lifestyle zone, as well as the LG ThinQ™ Home, MoodUP™ Bridge, Air Solution Lounge and the Laundry Solution & Trendy Kitchen zone. 

LG x JD Alliance zone highlights the groundbreaking appliances that will be available on JD, along with the advanced technologies that have helped LG become a major player in the global home appliance market. On day one of AWE, LG and JD will team up for live broadcasts showcasing home solutions, such as the latest WashTower™, LG Styler™, InstaView™ refrigerators, air conditioners, 77-inch and 83-inch OLED TVs. 

In the Upgrade Your Lifestyle zone, LG will illustrate its harmonious ‘Fix & Max’ concept, with home appliances seamlessly integrated into realistic and stylishly appointed kitchen, study and living room environments. Visitors can also see for themselves how the company’s stunning home appliances realise the vision of making better life at home by curating a residential space with home appliances products, lifestyle screen products and IT products, including the kitchen, living room, home office, dressing room and balcony.

The LG ThinQ Home zone shows off the smart yet elegantly simple home appliance management experience enabled by the revolutionary LG ThinQ UP. Intuitive to use, the latest ThinQ UP platform makes it easier to control and manage appliances, whether it is turning appliances on and off or selecting one of the many specialised cycles available on the company’s intelligent appliances.

With its vibrant, dynamic colors, the MoodUP Bridge is sure to attract the attention of visitors to LG’s booth at AWE 2024. First introduced in 2023, LG refrigerators with MoodUP feature color-changeable LED door panels that can be managed using the LG ThinQ app.

Moving into the Seamless Air Solution Lounge, visitors can experience the full lineup of LG’s air care appliances including the PuriCare AeroTower™, AeroFurniture and LG PuriCare Objet Collection HydroTower.

The LG Innovation Tech zone introducing Artificial Intelligence Direct Drive (AI DD) technology focuses on LG’s washers and dryers equipped with the latest Direct Drive Motor™ tech. Intelligently caring for users’ laundry, the AI DD senses the weight and fabric softness of each load and the types of fabrics being washed, then automatically determines the ideal cycle for enhanced cleansing performance and protection of your garments.^* Meanwhile, visitors can see the history of LG Styler, as well as the improved clothing care solutions of new LG Styler.

The Laundry Solution & Trendy Kitchen zone is where visitors can find LG’s smart integrated clothing care solutions and high-performance kitchen appliances. Displayed in the Laundry Solution zone, visitors can see LG’s smart clothing care solution from washer, dryer, clothing care solution and ironing. The Trendy Kitchen zone features various lineup of InstaView refrigerators with understated, décor-friendly finishes, including Essence White and Matte Black.

Visitors can continue their tour of the company’s booth in the LG Objet Collection™ zone, which presents the unique and captivating aesthetics of the LG Objet Collection lineup. 

To target young customers, the company set up unique zones where visitors could fully experience LG products in person. The IT Gaming Zone offered visitors the chance to play actual games on LG UltraGear OLED gaming monitors and LG gram Pro laptops. And, catching the eyes of younger visitors, the Camping & Relaxation Zone was an interactive outdoor life space featuring products, including the LG StanbyMe Go and LG CineBeam Q, which are being launched in China for the first time. Also, LG MAGNIT, a 163-inch Micro LED, not only captivates visitors with its high-quality image but also offers customisable large-scale screens to meet the needs of B2B customers.

“We are excited to introduce Chinese customers to an upgraded lifestyle with our innovative home appliances and technologies at AWE 2024,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart life solutions capable of accommodating the unique tastes, preferences and needs of each and every customer.”

Visitors to AWE 2024 can explore the full portfolio of lifestyle-enhancing LG home appliances at the company’s booth (#1C51, W1 Hall, Shanghai New International Expo Center).

The best tablet with anti-glare technology to boost your learning and productivity

KUALA LUMPUR, 23 FEBRUARY 2024 – Huawei Malaysia is excited to introduce the latest addition to its innovative lineup – the HUAWEI MatePad 11.5 PaperMatte Edition. Crafted with the needs of today’s students and young professionals in mind, this sleek looking tablet promises to redefine how we engage with technology by combining functionality and productivity with this latest tablet from Huawei. Priced at RM1,999, the HUAWEI MatePad 11.5 PaperMatte Edition is not just a tablet; it’s your ultimate companion in learning, productivity, and entertainment. Pre-orders for this revolutionary device will open on 23rd February 2024 and will only run until 29th February 2024, so mark your calendars now to get an exclusive early deal from Huawei!

The HUAWEI MatePad 11.5 PaperMatte Edition boasts a 120 Hz PaperMatte Display, featuring SGS Low Visual Fatigue Premium Performance Certification and TÜV Rheinland Reflection-Free Certification – making Huawei the only brand certified with both qualifications. This advanced display technology suppresses blue light and flickering, providing users with a comfortable viewing experience while reducing eye strain. Additionally, the display is also non-reflective, which is achieved by cutting out 97% of light interference to provide a crystal clear viewing experience even under direct light.

Dive into a world of creativity with the PaperMatte Display’s pen-on-paper writing experience, enhanced by the HUAWEI M-Pencil (2nd generation). Feel the rhythm of your thoughts as you jot down notes, sketch out ideas, and bring your imagination to life. With every stroke, the HUAWEI MatePad 11.5 PaperMatte Edition transports you to a world of inspiration, where your ideas flow freely and your creativity knows no bounds.

Whether you’re taking notes in class, collaborating on group projects, or diving into the world of digital art, the HUAWEI MatePad 11.5 PaperMatte Edition has you covered. With the HUAWEI Notes app and the HUAWEI M-Pencil (2nd generation), you can capture every detail with precision and clarity. Furthermore, the inclusion of PC-level WPS Office and SuperHub facilitates seamless file transfers and enhances productivity, making the HUAWEI MatePad 11.5 PaperMatte Edition the ultimate companion for students to share their creations with the world where the possibilities are endless.

But don’t just take our word for it. Experience the HUAWEI MatePad 11.5 PaperMatte Edition for yourself and discover a new way to learn, create, and connect. During the pre-order period, claim your limited time early bird voucher worth RM40 from the HUAWEI’s Official Website, HUAWEI Official Store on Shopee or the HUAWEI Flagship Store on Lazada. Huawei is also giving a set of free gift such as the HUAWEI MatePad Smart Keyboard, HUAWEI M-Pencil 2^nd Generation and HUAWEI Bluetooth Mouse worth up to RM1,147 for any purchase of the MatePad 11.5 PaperMatte Edition. 

There’s never been a better time to make the switch to Huawei. For more information, latest updates or promotions about the HUAWEI MatePad 11.5 PaperMatte Edition, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram.

Leveraging Cybellum’s Expertise in Digital Security, LG’s New Platform Automatically Monitors and Protects Vehicles from Cybersecurity Threats

SEOUL, 22 January 2024 — LG Electronics (LG) will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in collaboration with Cybellum, the Israeli automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity in real time. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations. 

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector when WP.29 UNECE R155 cybersecurity regulations come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan, and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyse vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness.” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.”

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognise the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”