Category: Take A Break

Under the Theme of ‘Upgrade Your Lifestyle with LG’, the Company Showcases How LG ThinQ and Its Technologies Offer Enhanced Customer Experience

SEOUL, 14 March 2024 — LG Electronics (LG) is set to showcase its cutting-edge home appliances and related core technologies at the Appliance & Electronics World Expo (AWE) 2024, taking place in Shanghai, China, from March 14-17. In collaboration with Jingdong (JD), one of China’s biggest e-commerce companies, LG will present a range of premium home appliances that local consumers can purchase through JD’s online store, and host a live broadcast session on the opening day of the Expo.

Under the theme of ‘Upgrade Your Lifestyle with LG,’ the company is introducing the upgraded home lifestyle made possible by the company’s innovative appliances. The expansive exhibit includes the LG x JD Alliance zone, LG Innovation Tech zone, Upgrade Your Lifestyle zone, as well as the LG ThinQ™ Home, MoodUP™ Bridge, Air Solution Lounge and the Laundry Solution & Trendy Kitchen zone. 

LG x JD Alliance zone highlights the groundbreaking appliances that will be available on JD, along with the advanced technologies that have helped LG become a major player in the global home appliance market. On day one of AWE, LG and JD will team up for live broadcasts showcasing home solutions, such as the latest WashTower™, LG Styler™, InstaView™ refrigerators, air conditioners, 77-inch and 83-inch OLED TVs. 

In the Upgrade Your Lifestyle zone, LG will illustrate its harmonious ‘Fix & Max’ concept, with home appliances seamlessly integrated into realistic and stylishly appointed kitchen, study and living room environments. Visitors can also see for themselves how the company’s stunning home appliances realise the vision of making better life at home by curating a residential space with home appliances products, lifestyle screen products and IT products, including the kitchen, living room, home office, dressing room and balcony.

The LG ThinQ Home zone shows off the smart yet elegantly simple home appliance management experience enabled by the revolutionary LG ThinQ UP. Intuitive to use, the latest ThinQ UP platform makes it easier to control and manage appliances, whether it is turning appliances on and off or selecting one of the many specialised cycles available on the company’s intelligent appliances.

With its vibrant, dynamic colors, the MoodUP Bridge is sure to attract the attention of visitors to LG’s booth at AWE 2024. First introduced in 2023, LG refrigerators with MoodUP feature color-changeable LED door panels that can be managed using the LG ThinQ app.

Moving into the Seamless Air Solution Lounge, visitors can experience the full lineup of LG’s air care appliances including the PuriCare AeroTower™, AeroFurniture and LG PuriCare Objet Collection HydroTower.

The LG Innovation Tech zone introducing Artificial Intelligence Direct Drive (AI DD) technology focuses on LG’s washers and dryers equipped with the latest Direct Drive Motor™ tech. Intelligently caring for users’ laundry, the AI DD senses the weight and fabric softness of each load and the types of fabrics being washed, then automatically determines the ideal cycle for enhanced cleansing performance and protection of your garments.^* Meanwhile, visitors can see the history of LG Styler, as well as the improved clothing care solutions of new LG Styler.

The Laundry Solution & Trendy Kitchen zone is where visitors can find LG’s smart integrated clothing care solutions and high-performance kitchen appliances. Displayed in the Laundry Solution zone, visitors can see LG’s smart clothing care solution from washer, dryer, clothing care solution and ironing. The Trendy Kitchen zone features various lineup of InstaView refrigerators with understated, décor-friendly finishes, including Essence White and Matte Black.

Visitors can continue their tour of the company’s booth in the LG Objet Collection™ zone, which presents the unique and captivating aesthetics of the LG Objet Collection lineup. 

To target young customers, the company set up unique zones where visitors could fully experience LG products in person. The IT Gaming Zone offered visitors the chance to play actual games on LG UltraGear OLED gaming monitors and LG gram Pro laptops. And, catching the eyes of younger visitors, the Camping & Relaxation Zone was an interactive outdoor life space featuring products, including the LG StanbyMe Go and LG CineBeam Q, which are being launched in China for the first time. Also, LG MAGNIT, a 163-inch Micro LED, not only captivates visitors with its high-quality image but also offers customisable large-scale screens to meet the needs of B2B customers.

“We are excited to introduce Chinese customers to an upgraded lifestyle with our innovative home appliances and technologies at AWE 2024,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart life solutions capable of accommodating the unique tastes, preferences and needs of each and every customer.”

Visitors to AWE 2024 can explore the full portfolio of lifestyle-enhancing LG home appliances at the company’s booth (#1C51, W1 Hall, Shanghai New International Expo Center).

The best tablet with anti-glare technology to boost your learning and productivity

KUALA LUMPUR, 23 FEBRUARY 2024 – Huawei Malaysia is excited to introduce the latest addition to its innovative lineup – the HUAWEI MatePad 11.5 PaperMatte Edition. Crafted with the needs of today’s students and young professionals in mind, this sleek looking tablet promises to redefine how we engage with technology by combining functionality and productivity with this latest tablet from Huawei. Priced at RM1,999, the HUAWEI MatePad 11.5 PaperMatte Edition is not just a tablet; it’s your ultimate companion in learning, productivity, and entertainment. Pre-orders for this revolutionary device will open on 23rd February 2024 and will only run until 29th February 2024, so mark your calendars now to get an exclusive early deal from Huawei!

The HUAWEI MatePad 11.5 PaperMatte Edition boasts a 120 Hz PaperMatte Display, featuring SGS Low Visual Fatigue Premium Performance Certification and TÜV Rheinland Reflection-Free Certification – making Huawei the only brand certified with both qualifications. This advanced display technology suppresses blue light and flickering, providing users with a comfortable viewing experience while reducing eye strain. Additionally, the display is also non-reflective, which is achieved by cutting out 97% of light interference to provide a crystal clear viewing experience even under direct light.

Dive into a world of creativity with the PaperMatte Display’s pen-on-paper writing experience, enhanced by the HUAWEI M-Pencil (2nd generation). Feel the rhythm of your thoughts as you jot down notes, sketch out ideas, and bring your imagination to life. With every stroke, the HUAWEI MatePad 11.5 PaperMatte Edition transports you to a world of inspiration, where your ideas flow freely and your creativity knows no bounds.

Whether you’re taking notes in class, collaborating on group projects, or diving into the world of digital art, the HUAWEI MatePad 11.5 PaperMatte Edition has you covered. With the HUAWEI Notes app and the HUAWEI M-Pencil (2nd generation), you can capture every detail with precision and clarity. Furthermore, the inclusion of PC-level WPS Office and SuperHub facilitates seamless file transfers and enhances productivity, making the HUAWEI MatePad 11.5 PaperMatte Edition the ultimate companion for students to share their creations with the world where the possibilities are endless.

But don’t just take our word for it. Experience the HUAWEI MatePad 11.5 PaperMatte Edition for yourself and discover a new way to learn, create, and connect. During the pre-order period, claim your limited time early bird voucher worth RM40 from the HUAWEI’s Official Website, HUAWEI Official Store on Shopee or the HUAWEI Flagship Store on Lazada. Huawei is also giving a set of free gift such as the HUAWEI MatePad Smart Keyboard, HUAWEI M-Pencil 2^nd Generation and HUAWEI Bluetooth Mouse worth up to RM1,147 for any purchase of the MatePad 11.5 PaperMatte Edition. 

There’s never been a better time to make the switch to Huawei. For more information, latest updates or promotions about the HUAWEI MatePad 11.5 PaperMatte Edition, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram.

Leveraging Cybellum’s Expertise in Digital Security, LG’s New Platform Automatically Monitors and Protects Vehicles from Cybersecurity Threats

SEOUL, 22 January 2024 — LG Electronics (LG) will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in collaboration with Cybellum, the Israeli automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity in real time. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations. 

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector when WP.29 UNECE R155 cybersecurity regulations come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan, and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyse vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness.” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.”

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognise the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”

LG’s 2024 OLED TVs Enhances Immersion and User Experience with 4-Times the AI Processor Performance Delivering Outstanding Visuals, Audio and Personalisation

SEOUL, 3 January 2024 — LG Electronics (LG) is introducing the company’s 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company’s latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality.

Driven by a customer-centric approach, LG’s “Sync to You, Open to All” vision expresses the company’s aim to create personalised experiences for every lifestyle, with products that are accessible to all. To this end LG’s webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all.

LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor.

LG’s newest OLED TVs come with upgraded AI upscaling utilising precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, delivering a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colors by analysing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analysing variations in brightness where light enters the scene, creating images that look more three-dimensional.

This all culminates with the LG SIGNATURE OLED M4, LG’s wireless OLED TV. Now available in a new 65” screen size, allowing for a diverse range of screen options. From the versatile 65-inch model to the 97-inch giant, cleaner and distraction-free viewing is easily attainable. The innovative wireless Zero Connect Box completely eliminates all connected cables. The OLED M4 is the world’s first TV with wireless video and audio transmission at up to 4K 144Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion.

“Bolstered by a class-leading OLED TV and impressive QNED lineup, LG continues to assert its dominance in the premium TV market with the promise of the best possible customer experience through a distinguished selection of content and services available on the company’s webOS smart TV platform,” said Park Hyoung-sei, president of the LG’s Home Entertainment Company.

Besides offering impressive picture quality, the AI Sound Pro features offer richer and fuller audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from soundtrack to enhance the clarity of dialogue, and seamlessly elevates the audio as if it were emanating naturally from the center of its screen.

LG’s latest OLED evo models gain further credibility for their razor-sharp picture quality with the Video Electronics Standards Association’s (VESA) ClearMR certification¹. 

LG OLED TV’s reputation as the ultimate gaming TV is secure with the latest models featuring several gaming advantages including an impressive 4K 144Hz refresh rate² and comprehensive HDMI 2.1 features. These advanced TVs also come with Game Optimiser to let gamers easily switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC^® Compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering for the most dynamic, true-to-life gaming experience.  

LG elevates the home entertainment experience even further with versatile personalisation and added convenience. By utilising the latest version of webOS, users can create up to 10 individual profiles to tailor the experience. LG’s latest smart TVs can even recognise users’ voices based on profiles and offer personalised recommendations by interpreting patterns from comprehensive usage history. 

Based on individual profiles, users can customise the Home screen in the latest webOS smart TV platform and set up their personalised settings with minimal effort. This allows them to access their favorite services and content effortlessly and benefit from a personalised Picture Wizard, a service that lets them adjust image quality to their liking. Making the user experience even more seamless, the Home screen’s user-friendly interface provides a preview of their most recently watched content, which means they can easily access information about recently used apps and play videos promptly and effortlessly.

With the webOS Re:New program³, LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company’s 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well, enabling the customers who purchase these LG TVs to benefit from distinctive user experiences thanks to the continuous five-year webOS upgrade.  

LG is committed to delivering the best user experiences to everyone by enhancing the accessibility of its products and facilitating seamless experiences across multiple devices. LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. The newest LG TVs also support Apple AirPlay and Google Chromecast built-in for improved compatibility with mobile devices, allowing users to effortlessly cast content from a device to their ultra-large screen to unlock exceptional viewing at home. 

For an enriched home entertainment experience with heightened immersion, LG OLED TVs and QNED TVs⁴ effortlessly pair with LG soundbars through WOWCAST Built-in, resulting in superior audio quality from seamless wireless connectivity. WOW Orchestra creates three-dimensional audio immersion, with the TV’s built-in speakers and soundbar working in harmony to present a unified audio system.

To enhance the user experience for individuals with diverse abilities, LG TVs offer a wide range of accessibility features within Quick Card’s Accessibility section. This means that everyone can now effortlessly find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice.
Visitors to CES 2024 will have the opportunity to explore LG’s latest innovations and achievements in creating a smart, better life, from January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel.

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¹ Certification does not apply to 97-inch OLED evo models. 
² LG’s 2024 OLED TVs in the M4, G4 and C4 series with screens up to 83 inches support 4K at 144Hz.
³ Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
⁴ LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.